People like buying things, but they also like looking for things that they plan to buy in the future. Sometimes they'll find something that they have no real need for, but like the idea of purchasing at some point down the line. While browsing for goods used to require you to go out to a mall or plaza, the internet has brought the browsing experience to your home.
Craigslist and Ebay work for some people, but I'm partial to Amazon myself. I love the wishlist function, which allows you to save items that you plan on buying so that you don't have to go searching for it later. It also allows others to potentially buy something for you as a gift as long as you provide shipping information.
My wish list has grown to over 1000 items and is dozens of pages long. That's the downside of the wish list. It's easy to let items pile up, and when one thing is added, you'll often find 10 more things that you want. Knocking the list down, however, is a far more difficult matter.
The good thing is that you can often derive enjoyment just from scrolling through your list. It can often act as incentive to work harder or to find a way to pay down bills so that you can afford all of the things you want.
As fun as it is to scroll through my own wish list, I find myself also enjoying scrolling through other people's wishlists. It's sort of similar to people being fascinated by other people's movie or book collections.
I have an account over at Expotv, though I haven't posted any videos yet. One of the rewards they offer is Amazon e-certificates, up to $250. I like going through wishlists thinking of things I could get that person with that much in gift cards. While I could go an an awesome spree with that, putting a rather large dent in my own list, there are other people who have things that they want and as it's not really putting a dent in my account, I wouldn't mind treating someone else to some free swag.
Amazon itself is a great site as you can often find whatever it is you're looking for at a lower price, and you don't even have to go anywhere to get it, but the wish list feature is a major selling point and one of the things that I like most about the site. Not only is it fun to build up, and scroll through, your own wish list, but you can take a peak at what other people are interested in buying. It's good times all around.
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