*I'm not sure why the screen capture keeps showing up for "Earth". The embed code should work, but if for some reason, it plays the first video again you can follow the link and watch the "Knight" video here
In addition to a new trailer for 'The Mist', we were treated to not one, not two, but three new trailers for the 'Dark Tower' movie.
Now, it should be noted that these are not full trailers. "Teaser" is the more accurate term. Still, dropping three in one go is still a pretty big deal. Each one only lasts about 30 seconds, so it amounts to a full trailer, sort of.
Sadly, there's not a whole lot of new material here. In fact, some of the teasers use the same sequences as the others. This wouldn't be a problem if the teasers were spread out over several weeks, but having them all come out on the same day makes it more noticeable.
I'm still digging McConaughey's take on Flagg/Walter/The Man in Black. He should make for a great villain.
Similarly, Idris Elba's voice over for the other two trailers is definitely an asset. It's put to better use in the first teaser, in my opinion, but hearing him recite the gunslinger oath is certainly a treat.
The first trailer is also probably the strongest in terms of laying out what the general plot hook is. If you're unfamiliar with the series or didn't catch the original trailer, this lays out what the deal is in pretty succinct fashion.
I do kind of wish that we had just gotten one entire trailer. I can see what they were trying to do, but it didn't work as well. It is a bit strange to say that these 30 second tidbits didn't bring a whole lot when that's the average length for a commercial. I guess when it comes to movie ads, we've been spoiled by two minute teasers. The fact that it redoes what the first trailer did also works against it.
On the plus side, I don't think there's anything here that will push potential viewers away. On the flip side, I don't know if this really did anything to up the hype.
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